GOLDEN GATE CLAUDE - CONCEPT PREP

• Visceral Experience: Not a corporate presentation, but a raw encounter with Claude.
• Fragmented & Chaotic: Mirrors neural network complexity, with unpredictable associations.
• Provocative Design: Throws familiar visuals into disarray, forcing active engagement.
• Punk Rock Aesthetic: Rejects easy digestion, a visual provocation.
• Gut-Level Encounter: Aims for feeling over understanding, evoking the disruptive force of AI.

• Collage and Mixed Media: Collage, layering, and combining photography, illustration, and abstract textures reflect a DIY, "anything goes" punk aesthetic and Brody's influences of Dadaism, Constructivism, Futurism, and punk, visually representing the breakdown of established orders.

• Emphasis on Typography as Image: Text is treated as a visual element first, with examples like stretched and distorted letters, reflecting Brody's interest in pushing typography limits and reevaluating the necessities of a magazine.

• Visual Disruption: Aggressive colors create a sense of visual disruption and seek to gain attention.

• Rebellion and Anti-Establishment: Defying expected layouts gives text an essence of counter-culture.